Our Team

Jason Anderson

Founder and Chief Ninja

Jason Anderson is an entrepreneurially minded thinker, speaker, and technologist with a lifelong passion for gaming. With over 20 years experience in the software, technology, and entertainment industries, Jason launched Insights Meta with the goal of enabling the sharing of best practices between interactive games and consumer research.

Jason previously managed global consumer insights at Blizzard Entertainment, a premier global developer and publisher of entertainment software. He has also managed business intelligence teams at Microsoft Xbox and led the consulting practice at International Development Group, a boutique agency catering to the strategic needs of the interactive entertainment industry. Jason has led the company since its initial founding in 2012, and is an active member of the Google Consumer Surveys advisory board.

Jason holds a Bachelor of Science in Computer Science from Worcester Polytechnic University, and a Masters in Business Adminstration from the University of California Berkeley.

Jerry Smith

Research Ninja

Jerry’s career in research and analytics has touched nearly every step of the research process, including study design, panel management, quantitative and qualitative analysis, and creative reporting. He holds a Bachelor’s degree in advertising from South Dakota State University and a Masters in Marketing Research from the University of Texas at Arlington.

Peter Anderson

Operations Ninja

With nearly 15 years experience as a professional technical communicator, Peter brings a unique combination of technical skills and writing prowess to Insights Meta. He puts these skills to use in a variety of content and project management tasks. Peter has a Bachelors in Chemical Engineering and a Masters in Engineering Management, both from Rose-Hulman Institute of Technology. Peter is also a long-time avid gamer of both tabletop games and video games.