Game Analytics

Game Analytics

Extracting insights from rapidly growing data warehouses is a significant challenge – not just for technology, but also for the humans tasked with making sense of the chaos. We all intuitively understand that tremendous knowledge is hidden in our digital fingerprints; finding those fingerprints, unfortunately, requires more than instincts.

Insights Meta’s data ninjas find the hidden wisdom and make it whole. We partner with your existing business and marketing intelligence teams to structure and reveal those insights, or act as an outsourced partner for organizations that need a full analytics solution. We take a holistic perspective, searching for ways to bridge between various social media channels, internal warehouses, and even game behavioral data.

  1. Data Integration: Connect silos of information into an integrated, robust data warehouse with stellar reporting and analysis capabilities
  2. Segmentation and Cluster Analysis: Every player is unique, but patterns exist in play behavior, spending habits, and gaming motivations. Go beyond “whales, minnows, and guppies” and develop actionable scoring algorithms to maximize your targeting (and your players’ game experiences).
  3. Text Analytics: Connect and convert large volumes of unstructured data such as blogs, social media content, and community forums into meaningful, quantified, and insightful aggregate knowledge