- Research for Games
- Games for Research
Publication Date: November 21, 2014
The Free-to-Play Economy:
When and Why People Pay to Play
The Free-to-Play Games Market has exploded over the past several years, with some of the industry’s biggest brands benefiting from this phenomenon. However, many others have tried to enter this market…and failed. This report offers a deeper exploration of the motivations, expectations, and behaviors of the Free-to-Play audience. Learn:
- Who plays free-to-play games?
- Who doesn’t?
- Why do they play?
- When and why do they pay?
This report also explores the future of Free-to-Play games on consoles. Which genres and franchises could see success as Free-to-Play games on the latest generation of consoles?View the Infographic Learn More