- Research for Games
- Games for Research
Simulation and Choice Modeling
Many business decisions have optimal answers:
- Pricing and profit maximization
- Feature prioritization for optimal player interest
- Player segmentation for efficient messaging and targeting
- Art, audio, and other conceptual choices for maximum potential audience
Finding these answers, however, requires more than instincts and tribal knowledge. Many important decisions have complex trade-offs that are difficult to identify and express in a simple survey question or chart.
Insights Meta employs a variety of choice modeling techniques to translate player opinions and behaviors into a simulation of your product’s marketplace behavior. These simulations use scenario-based, play-or-purchase stories to evaluate how gaming audiences will respond to different changes to your product configuration. Explore pricing strategies, value-add services, and competitive scenarios without exposing your active player base to risky service changes.