Online Qualitative Research

Insights Meta designs, manages, and analyzes private market research online gaming communities (MROGs).

Gamers self-organize around online communities. The online multiplayer experience has become a core component of most video games; community management is a full-time profession. Tapping into this collective experience with online communication is a natural, efficient, and extremely effective approach to online qualitative research.

  1. shutterstock_144255679-Converted-300x300Finite and Targeted Studies

    For geographically dispersed audiences (or when you’d like a more diverse research community), an MROG offers many advantages over traditional focus groups. Players with either specific recruiting targets or occupying a large number of segments can be easily brought together to share their opinions and experiences using a variety of familiar engagement tools. Discussion boards, poll questions, photo and video diaries, and other activities combine in a central online portal.

  2. Mobile Gaming Communities

    For mobile gaming research, rich behavioral data is hiding on the devices of every mobile gamer. Which apps do they use, for how long, when? This behavioral data is easily extracted from the private warehouses of your own application, but can be challenging to put into a broader context. Insights Meta combines qualitative MROG feedback with on-device app measurement from a panel of over 10,000 iOS and Android gamers to answer both what and why for each person.

  3. The Gamer Council

    When the challenges of building and operating a proprietary research community seem too great, consider submitting your questions to The Gamer Council. Insights Meta’s proprietary Gamer Council offers many of the same capabilities of a traditional research community — qualitative insights, fast response times, and targeted audiences — but reduces the cost through a shared community model.